09 Jun '15, 5pm

[Blog] American Airlines choose Digital liveries & DigitalTops for #GoingforGreat campaign

[Blog] American Airlines choose Digital liveries & DigitalTops for #GoingforGreat campaign

At the start of a journey, passengers are greeted with a welcome message on the interior screen, prompting them to connect to the free 4G Wi-Fi. Verifone Media's network of interior digital screens amplify the campaign message, with an additional 30 second ad spot, delivering over one million audience impacts in a 4 week period. At the end of the journey the all-encompassing American Airlines experience is completed with a branded receipt handed to the passenger. The hashtag #GoingforGreat has been incorporated on both the taxi exterior, and interior messaging encouraging social media interaction from consumers.

Full article: http://www.verifonemedia.co.uk/blog/2015/may/american-air...

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