16 Apr '15, 2pm

Read all about the @CadburyUK campaign. WARNING: Lots of chocolate was involved!!

Read all about the @CadburyUK campaign. WARNING: Lots of chocolate was involved!!

As a wider part of the campaign, the branded taxis played an integral role in a 'Choc Drop' PR stunt, where they were used to sample over 15,000 chocolate bars around London. Busy areas with high footfall such as Waterloo Station, Southbank and Shoreditch were taken over by Cadbury taxis, Chocolate sampling team and Capital Radio Stars team. A live commentary was updated on social media channels keeping consumers involved and alert to where the free chocolate bars would be.

Full article: http://www.verifonemedia.co.uk/blog/2015/march/cadbury/

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