22 May '12, 3pm

Taxi Advertising Competition Finalists:

Entry 1 – 383 Project for Chevrolet Description: Point your smart phone at this taxi and using an augmented reality app, like Blippar or Aurasma, you can watch the taxi transform into the yellow Camaro from Transformers. Ask the taxi driver to drive you directly to the Chevrolet dealer and the dealer will refund the taxi fare and introduce you to the Camaro in this real reality! Judges Comments: “Fantastic idea. Makes great use of existing technology with a clear sales message as pay off.” “A really creative idea, but reliant on the viewer having a smart phone”. “Really good creative idea, not sure it will drive footfall to dealers though.”

Full article: http://www.taxiadvertising.com/campaigns/eyes-of-the-worl...

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Taxi Advertising Competition Finalists:

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Entry 1 – 383 Project for Chevrolet Description: Point your smart phone at this taxi and using an augmented reality app, l...

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Entry 1 – 383 Project for Chevrolet Description: Point your smart phone at this taxi and using an augmented reality app, l...

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Taxi Advertising Competition Finalists:

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