22 May '12, 1pm

'I just voted for the Kiwi Taxi to WIN TaxiAd2012'! Who do you think should WIN? #KiwiTaxi

Entry 1 – 383 Project for Chevrolet Description: Point your smart phone at this taxi and using an augmented reality app, like Blippar or Aurasma, you can watch the taxi transform into the yellow Camaro from Transformers. Ask the taxi driver to drive you directly to the Chevrolet dealer and the dealer will refund the taxi fare and introduce you to the Camaro in this real reality! Judges Comments: “Fantastic idea. Makes great use of existing technology with a clear sales message as pay off.” “A really creative idea, but reliant on the viewer having a smart phone”. “Really good creative idea, not sure it will drive footfall to dealers though.”

Full article: http://www.taxiadvertising.com/campaigns/eyes-of-the-worl...

Tweets

Taxi Advertising Competition Finalists:

taxiadvertising.com 22 May '12, 2pm

Entry 1 – 383 Project for Chevrolet Description: Point your smart phone at this taxi and using an augmented reality app, l...

Taxi Advertising Competition Finalists:

taxiadvertising.com 22 May '12, 3pm

Entry 1 – 383 Project for Chevrolet Description: Point your smart phone at this taxi and using an augmented reality app, l...

Eyes of the World competition finalists

taxiadvertising.com 23 May '12, 2pm

Eyes of the World competition finalists We were delighted with the incredible response to the “Eyes of the World” competit...

Eyes of the World competition finalists

taxiadvertising.com 22 May '12, 3pm

Eyes of the World competition finalists We were delighted with the incredible response to the “Eyes of the World” competit...

Taxi Advertising Competition Finalists:

taxiadvertising.com 24 May '12, 2pm

Entry 1 – 383 Project for Chevrolet Description: Point your smart phone at this taxi and using an augmented reality app, l...

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