22 May '12, 1pm

@PokerStars unveil #OutdoorAdvertising to entertain London commuters with new Mobile App #OOH

@PokerStars unveil #OutdoorAdvertising to entertain London commuters with new Mobile App #OOH

Transport Media have launched an Outdoor Advertising campaign for the world’s largest online poker room PokerStars to promote their new Mobile Poker App. The campaign will feature on the Southern Railway network for four weeks reaching 5.3 million adults over the campaign period. Transport Media recommended train advertising to effectively reach Pokerstars’ target audience. The design of the train panel makes reference to the advertising environment with the ‘Pray for a delay’ message, prompting passengers to download the app for free to iPhone®, iPad® or Android™ devices, who are provided a welcome distraction during their journey. “83% of frequent rail users access the internet at least once per day and they are twice as likely to own a smart phone. Train Advertising provides a positive captive environment, with the average commuter spending 22 minutes within the train c...

Full article: http://www.transportmedia.co.uk/transport-media-outdoor-a...

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