26 Feb '14, 3pm

Check out our latest blog, as we focus on the importance of responsive design when creating mobile campaigns

Check out our latest blog, as we focus on the importance of responsive design when creating mobile campaigns

When I started to think about the topic for this next blog I had a mind to write in some detail about the importance of responsive design when creating mobile campaigns. This topic isn’t something that you might immediately associate with a taxi advertising company, but with the launch and subsequent success of CabConnect, our Wi-Fi enabled mobile engagement opportunity in taxis, we have had to dive into this brave new world and quickly learn to swim. However, in reality the details of how to develop responsive design aren’t as important as why, when it comes to ensuring that a client’s mobile campaign is a success. So, why is a responsive design that automatically adjusts to device screen size so important? Because, frankly, nobody enjoys a poor mobile experience and in today’s world of integrated communication we consumers expect brands to be consistent in the manner in ...

Full article: http://ubiquitoustaxis.com/taxi-advertising/blog/get-me-o...

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