24 Feb '14, 10am

[Blog] A Stylish First Campaign For DKNY

The New York style yellow taxi features heavily in DKNY'S advertising, although now, with the help of VeriFone Media, they are bringing their sophisticated style to London with their first taxi campaign. The 20 new beautiful liveried taxis feature a monochrome creative with the well-known brand logo and high end photography of well-groomed gentlemen present throughout the design. It is a true representation of the slick menswear lines that the contemporary brand produces. Exclusive to the branded DKNY taxis, is a 30 second advert playing in the premium spot on the interior digital screens, tip up seat panels and branded receipts. It features their 2014 Spring ad campaign which is colourful and vibrant giving the passenger a sense of the younger, trendier element of the DKNY brand. It is a pleasure to have such a prestigious brand on board, and I think you can agree these l...

Full article: http://www.verifonemedia.co.uk/blog/2014/february/dkny/

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