12 Jun '13, 8am

Transport Media and @Megabooth give London the full @River_Island treatment: #OOH

Transport Media and @Megabooth give London the full @River_Island treatment: #OOH

Transport Media have teamed up with innovative photo booth provider Megabooth , collaborating on the implementation of a London marketing solution for fashion retail brand River Island. Promoting the company’s new Oxford Street store, the campaign will combine the outdoor and creative talents of both marketing bodies in order to provide River Island with bespoke PR and taxi livery advertising . On the 10th June, a fleet of taxis fitted with Megabooth photo booths and River Island vouchers will be present along Oxford Street, transporting pedestrians to the new flagship store. A collection of branded taxis will also be released into the capital for a duration of four weeks, providing the ultimate River Island experience through full livery coverage, tipseat adverts and branded receipts . The taxi artwork is largely comprised of a floral backdrop, corresponding with the appr...

Full article: http://www.transportmedia.co.uk/transport-media-outdoor-a...

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