09 May '13, 8am

4G Liveried taxis with narrowcast branding have arrived! Click here for more #Taxiadvertising #DOOH #Cabwifi

4G Liveried taxis with narrowcast branding have arrived! Click here for more #Taxiadvertising #DOOH #Cabwifi

CabWi-Fi is the first fully compliant high speed 4G Wi-Fi service designed specifically for licensed taxis. What is CabWi-Fi? A free to use 4G Wi-Fi service for passengers travelling in London taxis. Utilising 4G connectivity, CabWi-Fi distributes the signal as a Wi-Fi hotspot within each taxi. Passengers must watch a 20-30 second advert prior to browsing the internet using the superfast 4G connection. Each passenger: 1. Must watch the sponsors video advertisement. 2. Will then be directed to a webpage or app download page chosen by the advertiser. Only after steps 1 and 2, will free, unrestricted access to the internet be granted. What is the benefit for the advertiser? Advertisers have the opportunity to target ABC1 taxi passengers in the comfort and safety of a London taxi. Advertisers can therfore benefit from a brand new narrowcast branding opportunity to a highly des...

Full article: http://www.taxiadvertising.com/products/4g-fully-liveried...

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