23 Apr '13, 2pm

Transport Media appointed by @MumShowLive for London advertising campaign: #OOH #outdooradvertising

Transport Media appointed by @MumShowLive for London advertising campaign: #OOH #outdooradvertising

Mums Show Live !, the first ever UK exhibition targeting parents with 4-12 year olds, has appointed Transport Media to handle a public transport advertising campaign to raise regional awareness for the event. Train car passenger panels will be implemented on London’s First Capital Connect Northern Line services , commencing on the 22nd April for a 4-week duration. Placed over a clean, white background, the advert encourages the appropriate social demographic to ‘meet experts, join live debates and get face-to-face with leading brands’. Ascending ages of children are photographically presented in a comparable style to the renowned image of Darwin’s human evolution sequence, with a variety of sponsor and exhibitor logos underscoring the artwork. A reduced advance booking fee is advertised alongside online and telephone contact details. Offering a multitude of products, infor...

Full article: http://www.transportmedia.co.uk/transport-media-outdoor-a...

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