28 Mar '13, 10am

New Ubiq blog: Transforming Everyday Journeys. Read about why we created #CabConnect smart media brand engagement

Some of our followers may be aware that at the start of March we put a campaign on the road for Microsoft that signified a new dawn in the evolution of taxi advertising. For the first time ever, there is now a fleet of London Hackney Carriage taxis featuring free Wi-Fi and NFC marketing. This new opportunity goes under the moniker ‘CabConnect’ and is the latest in a long line of innovations from the team here at Ubiquitous. Our launch advertiser, Microsoft, has sponsored 225 taxis for three months and will reap the brand benefits that come with being the provider of free Wi-Fi. In fact, this moment in the history of taxi advertising is, unusually, a win-win-win situation, in that we’ve created an offering that goes beyond an advertising opportunity; free Wi-Fi in taxis will change London for the better, enabling people on the move to stay reliably connected, providing cabb...

Full article: http://www.ubiquitoustaxis.com/blog/transforming-everyday...

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