12 Dec '12, 9am

Leicestershire Police Force winter 2012 bus advertising campaign. @leicspolice #busadvertising

Directed by Transport Media , Leicestershire Police Force are using the outdoor format of bus advertising to implement a high-impact local campaign. Responsible for the Midlands county of Leicestershire, the Force is raising awareness for housing security, particularly during the festive season. For a month-long duration, the publicly accessible police advice will feature in a heavyweight bus passenger panel campaign throughout Leicestershire in backing of National Burglary Week. Drawing the attention of onlookers with a bold ‘Safe as Houses?’ slogan, the advert features a central image of a potential burglar approaching a house. Divided into separate day and night information sections, useful tips are listed on either side of the graphic, endorsed via police and Crimestoppers logos. With the average bus travelling over 700 miles per week, the advert will receive a high dw...

Full article: http://www.transportmedia.co.uk/transport-media-outdoor-a...

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