10 Dec '12, 11am

At Ubiq we love icons: iconic brands on iconic black cabs; but what does it take to become in icon? Read our blog.

At Ubiq we love icons: iconic brands on iconic black cabs; but what does it take to become in icon? Read our blog.

Here at Ubiquitous we like to talk about icons; we truly believe that the black cab is an icon and we go so far as to say so in our strapline, iconsonicons. But what is it we mean by this? What is it that makes something iconic and therefore worthy of more note than something that is simply famous? Having settled on this topic for the blog, I found myself challenged to define what I believe makes an icon; I felt it was more important to try to decide this for myself first, rather than simply look it up or Google famous icons. My conclusion is that, these days, we bestow the moniker too freely and that to truly be an icon, or be iconic, requires that you stand for a well-defined set of values, and that this standing has endured over time. Perhaps, therefore, death is one of the greatest catalysts to becoming an icon. If you are dead, you are not very well able to ruin your ...

Full article: http://www.ubiquitoustaxis.com/blog/what-does-it-take-to-...

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