26 Oct '12, 5pm

Taxis offer the ability for brands to influence a consumer in a thorough, trustworthy and hugely recognisable medium

to communicate with your audience on a very personal level, they dominate city streets and urban areas, transporting your message across the city and into the minds of the consumer. They offer the ability for brands to influence a consumer in a thorough, trustworthy and hugely recognisable medium. Spending over 95% of their time in the city centre they target mass volumes of consumers with exterior branding whilst getting up close and personal with valuable ABC1 audiences inside the cab - over 80% of th is group can instantly recall a brand they have seen using taxi advertising. Drive your brand directly into the hands of director level audiences using branded receipt pads.

Full article: http://www.transportmedia.co.uk/taxi-advertising.html

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