22 Feb '16, 2pm

[Blog] Love Letter to London via our DigitalTops #LoveGEO

This Valentine's Day, whilst Londoners declared their love to each other, Verifone media made sure London itself wasn't left out. In the spirit of Valentines day, we ran our #LoveGEO campaign across our network of 400 HD screens on top of London's most loved icons; The Black Cab. The declaration, dubbed #LoveGEO, played London-wide, and was geo-targeted to a number of key areas. Bespoke, location-specific messages were designed to spread Verifone Media's love of being part of the iconic landscape of 2015's most visited city in the world. Area-specific accuracy was achieved thanks to our geo-targeting sytem, with the creative displaying ' Dear [accurate location], We Love You'. All except one at least; when any of the DigitalTops pass Buckingham Palace, the creative read 'Dear Your Majesty, We Love You'! Locations targeted can be as wide as London's Theatreland or specific ...

Full article: http://www.verifonemedia.co.uk/blog/2016-(1)/february/spr...

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