22 Feb '16, 3pm

.@radiocity2 hit the road with our #taxiadvertising campaign! @rossie7dj shows aired from the cab! #Liverpool LINK:

London Taxi Advertising Campaigns Radio City 2 Gets Around Liverpool by Taxi A taxi advertising campaign curated by London Taxi Advertising on behalf of Radio City 2 has hit the streets of Liverpool to promote its new frequency of 105.9FM. The radio station – part of Bauer Media Group – has made use of a fleet of classic black cabs which have been transformed into vibrant, eye-catching full livery cabs coloured in the bright and bold pink and blue colours that are consistent with the Radio City 2 brand. The promotional activity will engage both new and existing listeners in a city renowned for music whilst also enforcing the brands identity in and around the Mersey city. The ‘Greatest Hits for the Greatest City’ campaign effectively balances medium and design to produce a truly stunning visual that will grasp the attention of the people whilst ensuring they are informed ab...

Full article: http://www.londontaxiadvertising.com/2016/02/22/radio-cit...

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