24 Jul '15, 11am

Bye heatwave, but it welcomed our FIRST DigitalTop meteo-targeted campaign @OppoIceCream #DOOH http…

Bye heatwave, but it welcomed our FIRST DigitalTop meteo-targeted campaign @OppoIceCream #DOOH http…

The hottest day of the year saw the launch of our very first DigitalTops meteo-targeted campaign for the healthy luxury ice cream brand, Oppo. When temperatures rose above 25 degrees, the ad automatically played across our DigitalTop network of 200 screens, creating a perfect opportunity to drive brand consideration. This meant that the new ice cream brand were able to build a prescence on the streets during the heatwave when everyone was keen to grab an ice cream to cool down- very clever! Yet again, we are able showcase the flexibility our DigitalTop format can offer to clients. The ability to meteo-target as well as geo-target, enables brands to get an instant message out on the streets of London in specific areas as the lovely British weather changes. Want a bit of healthy indulgence, check out www.oppoicecream.co.uk https://twitter.com/taximediauk @taximediauk https:/...

Full article: http://www.verifonemedia.co.uk/blog/2015/july/healthy-ind...

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