03 Jul '15, 10am

#Realtimemarketing revolution hits the streets of London with Verifone Media #DigitalTops #DOOH #OOH read now:

#Realtimemarketing revolution hits the streets of London with Verifone Media #DigitalTops #DOOH #OOH read now:

Real time and reactive marketing taken to the streets of London Reactive and real time marketing is winning the content battle. Think the Oreo Super Bowl tweet ; Snickers and SpecSavers social media reaction to the World-Cup-biting-scandal , or the Nissan post after the 2nd royal pregnancy announcement. After the success of our self-branded Verifone Media Hello GEO campaign , more and more, we are showing the reactive ability that Digital Tops have to bring up-to-the-minute news to the streets and people of London town. When princess Charlotte was born, we instantly brought an "It's a Girl" message to our newest digital platform. As British men's number one tennis champion, Andy Murray, played his first round on the courts at Wimbledon, we encouraged him through a straight sets win (c'mon Murray!) telling him "The ball's in your court!". And as we have seen the heat in the...

Full article: http://www.verifonemedia.co.uk/blog/2015/june/digitaltops...

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