30 Sep '14, 5pm

[Blog] Vans Choose VeriFone Media For First Taxi Campaign

[Blog] Vans Choose VeriFone Media For First Taxi Campaign

Superside campaigns are a great way of building brand awareness before the lead up, or during a store/product launch. Using the exclusive VeriFone Media GPS tracking tool, we are able to monitor where taxis are going, when and how often. Therefore we know things like, 60% of cabs working each day will go through the City at some point during that day. Therefore for MW campaign, 180 of the 300 taxis will spend their time in the heart of London, meaning great exposure for brands, and spreading awareness in high footfall areas.

Full article: http://www.verifonemedia.co.uk/blog/2014/september/vans/

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