31 Jul '13, 10am

Bring the kids this school holiday thanks to @Joie_Baby - #ooh

Bring the kids this school holiday thanks to @Joie_Baby - #ooh

Baby home and travel furniture brand Joie are about to gain access to the public of London, with the launch of a taxi livery campaign from Transport Media . From the 1st August, a fleet of branded vehicles will plant Joie within the city for a 12 month duration, establishing a presence for the products with additional coverage from tipseat and receipt pad marketing. Featuring the cheerful Joie logo, the campaign artwork utilises friendly sans-serif typography in order to effectively reflect the brand’s role as a parental helping hand. A large ‘hello’ accompanies a smiling baby securely strapped into a car seat, with copy that describes the product catalogue as a ‘collection of simply brilliant solutions designed and engineered to make your life easier’. The trademark ‘bring the kids’ motto and Joie website are featured across the adverts, with an additional QR code display...

Full article: http://www.transportmedia.co.uk/transport-media-outdoor-a...

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