02 Jul '13, 12pm

A new potential game changer on the #TaxiAdvertising front from guys at @UbiquitousTaxis

You may have noticed in the press today that we have been working in partnership with BrightMove Media to bring a new taxi advertising opportunity to London, in the form of digital taxi tops. This new innovation, called TaxiCast, has been in development for a number of years now and if you work in OOH you’ll be aware that there are two or three operators in the market, but today BrightMove has taken the lead in this innovation by being the first to put 25 taxis on the road, with the blessing of Transport for London - and we are very pleased to be their collaborator in this initiative. Having recently brought Wi-Fi to London’s taxis with CabConnect, we know how tough it can be to bring an innovation like this to London’s streets, let alone secure a number of high profile launch brands, including Magnum, MasterCard and Billy Elliot; but as we have said many times before, if ...

Full article: http://www.ubiquitoustaxis.com/blog/innovation-is-the-nam...

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