22 Apr '13, 1pm

Rainforest Foundation UK launches #outdooradvertising across London with Transport Media @RFUK

Transport Media are launching an out of home advertising campaign to promote the Rainforest Foundation UK charity, who protect rainforests by securing land rights for the indigenous communities that call them home. From the 6 May England’s capital of London will have its transport system infiltrated by train car panels , running for a total of 4 weeks. A black background fades into the black and white image of a solitary child clinging to the trunk of a tree, supplemented by the Rainforest Foundation UK logo. A lime green tag encourages audiences to ‘text protect to 70300; to protect an acre’. An opening quote reads “they destroyed our forest, the trees and animals are gone”, followed by copy which explains the conservational issues facing residents in the Congo Basin as a result of destructive palm oil companies. Further information is offered vicariously through the incl...

Full article: http://www.transportmedia.co.uk/transport-media-outdoor-a...

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