Follow the link to read about our innovative WiFi & NFC enabled taxis #CabConnect @Microsoft
2013 welcomes the launch of CabConnect, bringing free Wi-Fi to a network of branded taxis and London passengers, as well as one-on-one brand communication opportunities for sponsors via Wi-Fi web hubs and NFC touchpoints. In partnership with technology specialists Track4Services, the launch of CabConnect marks Ubiquitous as the first taxi advertising operator to install easily accessible NFC tags into branded cabs alongside a stable wireless internet connection. Microsoft is CabConnect’s launch customer, bringing free Wi-Fi to London taxi passengers from March 2013, via a network of 225 branded cabs. The three-month Wi-Fi sponsorship initiative is part of a wider campaign that aims to showcase the benefits of Microsoft’s business solutions to its key audience of business managers and decision-makers. This technology combination will enable passengers to access the Microsof...