Minicab drivers suffer as operators vie for trade

Minicab drivers suffer as operators vie for trade

A MINICAB price war is leaving drivers struggling to make a living wage. At least two Stoke-on-Trent private hire operators have slashed their fares in recent weeks, in order to stop rivals pilfering clients. But some minicab drivers say they are now struggling to earn a living, with fuel and insurance costs ever increasing. The price war started with the launch of Ace Private Hire last year. Ace, based in Longton, offered a minimum fare £1 cheaper than rivals. Since then two other Longton-based firms, Lucky 7 and Autocab, have cut their minimum fares after customers started flocking to Ace. Autocab director Asmann Ul-haq claims the situation is unsustainable. He said: “We’ve had to change our minimum fare to £1.50, the same as Ace, but our drivers aren’t very happy. They can’t make enough money. “But the real problem is the city council issuing too many licences. I’ve hea...

Full article: http://www.national-taxi-association.co.uk/?p=4870

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