31 Oct '12, 5pm

"Hack: Incentive Fare"—about driving the developmentally-disabled in the cab.

"Hack: Incentive Fare"—about driving the developmentally-disabled in the cab.

The prospect of going to the South and West sides of Chicago to pick up handicapped passengers wasn't always that enticing to Checker drivers. Many of these passengers occasionally had to wait an hour or longer to be picked up. To remedy this, the company created an Incentive Fare competition. Each month the drivers who picked up the most fares that had been waiting half an hour or longer would win money. The contest applied to any kind of fare that stayed on the board awhile but every month a large chunk came from the Mobility Direct program. Some drivers didn't want to go anywhere but downtown or the airports, others were put off by having to deal with the disabled, so the contest encouraged them to go outside their comfort zones a bit. Every month though the same names would appear on the winner's list posted next to the cashier's window. Checker Cab #5999 always won th...

Full article: http://www.chicagohack.com/2012/10/incentive-fare.html

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